University event offered by University of Winchester
Short Session Delivered online
Intricate Nature of Buying Behaviour
As consumers we are constantly making purchases that fulfil our needs, one of the driving forces behind this is marketing. We will explore this by filling out a consumption log template based on previous purchases and discuss how the purchase was made. Students can choose something expensive/important such as a smartphone, trainers, etc. or anything cheap/not important such as coffee, chocolate, etc. Students will compare and contrast their consumption experiences with peers.
Type of Activity: Classroom based Consumer Behaviour Seminar
Relevant Subjects: Marketing, Business
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