Goldsmiths, University of London
Goldsmiths, University of London
Goldsmiths Taster Days offer anyone thinking about attending university the opportunity to attend a lecture or workshop, find out more about courses at Goldsmiths, and talk to current students. Book your place now. at Goldsmiths, University of London

Markets: What are they? Where do they come from?

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Goldsmiths Taster Days offer anyone thinking about attending university the opportunity to attend a lecture or workshop, find out more about courses at Goldsmiths, and talk to current students. Book your place now.
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Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)

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Markets present the main domain of action for marketing managers – managers analyse, segment, and target markets to sell products and services. Indeed, marketing managers firmly believe that they need to develop a strong “market orientation” so their products and services will be commercially successful. But what exactly is the market, and where does it come from? In this session, we are going to explore the nature of markets and how new markets come into existence. We are going to discuss several real-world examples of new market arenas, such as craft beer and e-cigarettes, to shed light on key features of markets and market creation processes.
Suitable for
Bookings by Teachers for Key Stage 5 (Students aged 16-18)
Individuals (Enquiry not required to be through a school)
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