The benefits of online university events

The popularity of virtual university events spiked during the pandemic and has continued to hold significance ever since. There’s now a catalogue of online engagement opportunities to access at the touch of a button. While it’s useful to visit a university in person before accepting an offer, online events provide a plethora of benefits to all who engage with them.

From virtual open days to educational webinars to Q&As, these online university events allow students to connect with institutions worldwide. They’ve proven to hold their value and longevity in helping students to research, explore, and narrow down their many higher education options.

Universities host online engagement activities throughout the year, designed to answer the pressing questions your students will have throughout their application journey. They’re advertised on university websites, social media accounts, and in email communications that come your way after you’ve interacted with a university. You can also find online university events across the sector by using the search tool at UniTasterDays.com.

An online open day isn't dissimilar to an on-campus visit. Students can access campus tours, speak with staff and students, attend online lectures, and access a wealth of resources regarding finance, disability, and wellbeing support.

Online open days are a great way for students to connect with multiple institutions from the comfort of their home or school, especially if they’re interested in exploring options further afield.

Virtual events are cost-effective. They can combat the issue of planning travel arrangements around a busy academic schedule. That being said, many universities now offer financial support to attend open days.

Webinars are video-streaming sessions where universities can deliver topical presentations and Q&A panels. They may be offered individually or as part of a series. Subject-specific talks are one of the more popular webinars. Formatted as an online academic taster lecture, they’re a fundamental aid for your students during their research. It allows them to explore numerous subject areas.

Universities often provide student ambassador Q&A panels so that current and prospective students may connect online. They may also host student life presentations and ‘preparing for university’ sessions.

• Free and flexible - many universities hold their open days on the same dates, putting your students in conflict as to which university to prioritise. Online access means that students don’t have to compromise. They can explore more university options conveniently at a lower cost.

• Unlimited resources - it’s often difficult for teachers to arrange for a university representative to deliver in-person sessions that appeal to the entire student cohort. Online events are a complementary addition, providing varied and accessible content that can be enjoyed live or on-demand through recorded video. With that in mind, they make for excellent content for teachers and advisers to use throughout the application process.

• Communication is key - online events are a great opportunity to follow up with any specific queries or concerns after attending an in-person open day or event. Building relationships with universities and accessing all available resources results in greater student satisfaction and a knowledgeable outlook on their university options.