As our working weeks get busier, you might
be wondering how you can share university
information in a way that prevents parents and
guardians from having to make a mad midweek
rush from work to your school or college hall.
Yes, parents’ evenings are great for providing
advice and guidance about the UCAS process,
but they don’t need to do all the heavy lifting.
Here are some tips to follow when you are creating resources for parents and guardians for your school or college.
Our new on-demand world has given us the
luxury of accessing information when we’re
good and ready, and this works well for busy
parents and guardians. Like their Gen Z
children, digesting information when they need
it and when they have time is a big bonus.
Creating an exclusive parent zone or hub within your school or college website is an effective way to share information. There, you can store guides, pre-recorded videos and downloadable resources related to higher education guidance.
You could even ask a few universities to collaborate with you on the project and be the voice for some of your content too. Consider a short video about writing personal statements or a walkthrough of the UCAS process. Once you have built a knowledge bank, all that is left to do is share how parents and guardians can access your online hub and remember to update information if anything changes (student finance, we’re looking at you).
Alternatively, many universities have virtual parent hubs that you can link to if you do not want to create your own.
Open days are one of the best places for
parents and guardians to receive university
information. Some universities will have
information stands or talks specifically for
parents where they can ask staff and current
students about topics that might concern them,
i.e., student finance, accommodation, wellbeing,
academic support and campus safety.
Similarly, higher education fairs such as those provided by UCAS and UK University Search provide an opportunity for parents and guardians to speak to several university representatives at one event, and there is usually some handy literature to take away too.
As teachers and advisers, you have your ear
to the ground when it comes to university and
higher education events, but some parents and
guardians might not know where to find that
However you share your school or college news – whether that is through a newsletter, email or your website, create a space for sharing any upcoming open days, webinars or other exclusive parent events that you’ve heard about. Look out for universities that offer travel bursaries to get to their open days too, they can make all the difference to some families.
Finally, don’t hesitate to ask the audience. A quick survey asking your parents and guardians what information they need and how they would like to receive it could give your faithful higher education evening a specific focus or guide you in a new direction altogether!
This free newsletter will include information on university events added to UniTasterDays, as well as details about new webinars and blog releases for you and your students.
by Jon Cheek
posted on 7 Feb '23
The university application process can feel quite daunting for many young people, so it is understandable that parents and guardians will want to be involved and stay in the loop with any updates. This blog will guide you through how universities communicate with students and their support network.