Business Taster Sessions (several choices on offer)

Sessions include:

Careers in Business
This session will cover the diverse range of careers within business, from human resources, logistics and finance, to marketing, hospitality, events and entertainment. Students will learn about the industry-led courses at the South Wales Business School, which will equip you with the skills, knowledge and experience for the real world of work.

Going Viral
In this session we will consider the importance of advertising to media and the significance of social media in our everyday life. Looking at examples of memes and viral marketing, the session considers the importance of convergence culture and digital media. This session asks you to think about creating a viral marketing campaign, and to understand how and why certain forms of media ‘go viral’ in the contemporary digital media world.

Storyboard Workshop
Students will be given an overview of our BA (Hons) Advertising Design course, and will then develop a storyboard for a television advertisement in a fun and interactive workshop.

Pitching Workshop
In this two-part workshop, USW staff will set the students an advertising brief based on a well-known brand (e.g. Cadbury's, Pringles, Fanta and Ben & Jerry's). In a follow-up workshop, the students will pitch their ideas and receive valuable feedback. This work can also be used as part of their portfolios for entry onto a higher education course.

Real Industry Experience: Responding to a Brief
In this two-part session, students will be set a real-life creative brief from one of USW's many industry partners. USW staff will deliver a workshop to help students develop the skills required to tackle the brief and will arrange a follow-up session where students will receive feedback. This session will offer a real insight into the work and industry practices for students interested in pursuing a career in the creative industries.

Intellectual Property - What it's worth and how to get some
A session around the different types of IP and how to make money from different types of creativity. Students will be given an interactive task , followed by practical advice, culminating in a live online application to the Intellectual Property Office.

Logistics and the COVID-19 Pandemic
The aim of this session is to introduce the profession of logistics and  highlight the role of logistics in managing the COVID-19 pandemic. The session will discuss the immediate impact that the pandemic had on the logistics sector in terms of increased demand in some areas and a significant demand in others. The session will look at case examples of retailers such as Amazon and Tesco’s to understand their logistics response and how this kept the country moving during the crisis.

Procurement and the COVID-19 Pandemic
The aim of this session is to introduce the profession of procurement and highlight the role of logistics in managing the COVID-19 pandemic. The session will explore how the NHS procurement team has to quickly mobilise and provide very different care to unprecedented numbers of patients in an incredibly short space of time.

Supply chain and the COVID-19 Pandemic
The aim of this session is to introduce students to the concept of supply chain management and highlight what a supply chain manager does. The session will explore the retail and the healthcare sectors global response to the pandemic to highlight the complexity of supply chain management and the impact that it has on our daily lives.

The Planet of the Apps
The future of work veiled behind a shroud of uncertainty, a flurry of dynamic change and a cloud of digital leaps, is a ubiquitous topic of debate and discussion and not without reason. It is always important to ask, “Where are we headed?” Where will the technological advancements take the world of work and what impacts will this have on the individual and society. The session will invite you to consider some utopian and dystopian perspectives and introduce you to concepts such as ‘Ghost work’, a deliberately concealed labour force who toil behind the scenes in poor conditions on meagre pay in order to make the internet seem smart.

The False Idol Triangle
Why do the wrong people receive all of the admiration? And what are the psychological and organisational impacts of ignoring productive employees whilst praising the meagre efforts of the favoured few. This session will use the example of the world’s most famous postman (‘Postman Pat’) in order to introduce you to the implications of ‘worshiping false idols’ in the workplace.

From Small Business Owner to Entrepreneurial Leader
According to Oxfam, a 60-seater coach of the world’s richest entrepreneurs carries more wealth than the rest of the population put together. Indeed, American entrepreneur and investor, Warren Buffet is 90 years of age and the 7th richest man in the world with a fortune worth just under $80 billion. HE IS STILL WORKING! Why? This absorbing session explores the mindsets of these top entrepreneurs in an innovative and entertaining way.

Why the UK Is So Bad at Product Placement
Many of the films and TV shows you watch are loaded with product placements. Branded foods, cars, clothes, phones... you name it, there's an obvious insert of it in something you've seen. You probably didn't even notice it, but your monkey brain - your subconscious thoughts, did. Maybe you even bought something because of it. In this session we explore the power of brands, influencer marketing, and the latest Advertising Standards guidance.

Three Reasons You Shouldn't Go Into Marketing (And Why You Really Should)
Marketers just sell, sell, sell, right? Our natural resources are dwindling, rubbish dumps are full to the brim, and everywhere we look is more "stuff", sold to us by marketers. Even the United Nations have suggested that they need to do more to promote responsible and sustainable production. Does marketing have a responsibility to protect our climate, our resources, and our people? And is there an alternative to our economies filled with "stuff"? In this session we explore the role of marketing in the 21st century and emerging thought on the sharing economy.

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