Discover Business - Managing a video game company and sports icon

University event offered by Coventry University

Short Session Delivered at Coventry University Minimum students: 5

Our School of Strategy and leadership and school of Marketing and Management offer this workshop business simulation where participants take on the role of the management team of a video game hardware producer. Events normally run on a Wednesday afternoon throughout the year.

Available dates

Please contact us to arrange a date.

Suitable for

Events for School and College Groups (Ages 16-18)

Full event details

The simulation explores strategic decision making, planning and leadership skills and aims to provide an understanding of why large technology companies like Apple, Facebook and Google are as successful as they are. The second activity will introduce the students to the sport industry, showing why it has to be managed like any other business, then explore one particular sector — the sport agent. Students will also consider how the sports star should be managed at a personal level, providing the opportunity to broaden their knowledge of human resource management and aspects of brand marketing. The aim of the simulation is to survive in a market of fierce competition and to run a profitable company

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Available dates

Please contact us to arrange a date.

Suitable for

Events for School and College Groups (Ages 16-18)

Coventry University

Find out more about Coventry University