University event offered by University of Central Lancashire
Short Session Delivered at University of Central Lancashire
Segmentation, Targeting, Positioning
A workshop that brings to life the approaches of various international businesses and how they use segmentation (Geographics, Demographics, Psychographics and Behavioural) to target their potential markets and how they position themselves in comparison with their competitors. As well as traditional marketing (the marketing mix), we look at digital marketing, technological developments and brand awareness.
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