University event offered by Teesside University London
Half Day Delivered at Teesside University London
Thanks to the movie The Italian Job. It is now one of the most famous small cars in the world. As part of a team, students simulate what it is like to work in an advertising agency and develop innovative ideas to construct a promotional campaign for MINI. Duration: 4 hours.
This session:
- explores the secrets behind the success of the MINI
- identifies marketing aspects that can be attributed to its success
- develops ideas to enhance the brand and create a promotional campaign.
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