University event offered by Birmingham City University
Short Session Delivered at your school/college or Birmingham City University
In this session we will explore a variety of techniques and methods used in psychological research. From being able to assess differences in cognitive processing, perception and emotion, we can also use high tech equipment to assess changes to brain activity which can inform us about the physiological underpinnings of cognitive processes such as error monitoring, response times and much more. We will also look at how eye tracking technologies are utilised in psychological research which extends into many different areas from visual illusions and perceptions to marketing strategies used in the real world.
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