University event offered by University of Wolverhampton
Short Session Delivered at your school/college or University of Wolverhampton
What are the key ingredients for successfully developing and launching a new chocolate bar? This marketing masterclass will allow students to work on ideas for a new chocolate bar. The session will cover packaging and design of the chocolate, identifying and targeting a relevant audience, and the promotion of the chocolate using digital and traditional media.
This masterclass will last approximately one to two hours and is suitable for Year 12 or 13 students who are interested in studying Marketing.
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