Consumer Insight and Behaviour - Discover Lecture (Marketing)

University event offered by University of Huddersfield

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Short Session Delivered at your school/college

An overview of Marketing Psychology. How Marketing is much more than Social Media influencers and banner ads on Facebook.

Available dates

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Suitable for

Events for School and College Groups (Ages 16-18)

Full event details

Marketing is a cross-disciplinary mix of Sociology, Psychology and Business theory. In this session we introduce some of these 'Consumer Insight' theories, and discuss how a deeper understanding of Insight and Behaviour will elevate Brand Positioning and Perception.

The Discover Programme consists of subject-specific lectures and workshops aimed at Year 12 or Year 1 college students, delivered by academics that teach at the University.

These sessions are designed to both complement the curriculum and introduce new subject areas.

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Available dates

Please contact us to arrange a date.

Suitable for

Events for School and College Groups (Ages 16-18)

University of Huddersfield

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